Trade Manager

Location: Birmingham/Gloucestershire – UK-wide travel required Contract: Permanent Salary: Competitive basic salary + performance-related bonus Benefits: Company car, pension, 25 days’ holiday plus bank holidays, life assurance and more Trade Manager – Exciting Opportunity in the Fenestration Industry Are you a commercially driven relationship builder with experience in the fenestration, double glazing, building products or builders’ merchant sector? We’re looking for a proactive and motivated Trade Manager to drive engagement, increase product awareness and generate sales opportunities across established merchant networks. This is an exciting opportunity to join a highly regarded business specialising in premium aluminium windows, doors and glazed roof systems, where you’ll play a key role in strengthening merchant relationships and driving growth at branch level. Working closely with the Commercial Director, Key Account Managers and Regional Sales Managers, you’ll bring products to life within merchant branches through training, product demonstrations, trade events and targeted branch development plans. If you enjoy being out in the field, building relationships and turning engagement into commercial results, this could be the ideal next step in your career. The Role – What You’ll Be Doing As Trade Manager, you’ll take ownership of merchant branch engagement and activation, helping to increase product visibility, improve product knowledge and maximise sales opportunities. Your responsibilities will include: Developing and delivering branch activation plans across key merchant networks. Building strong relationships with branch managers, trade counter teams, sales staff and key decision-makers. Conducting regular branch visits to strengthen relationships and identify new business opportunities. Organising and supporting trade days, open days, product demonstrations and customer engagement events. Delivering engaging product training to merchant teams and their customers. Ensuring showroom displays, point-of-sale materials, product literature and sales tools are installed and maintained effectively. Supporting promotional campaigns, new product launches and wider trade marketing initiatives. Working alongside Key Account Managers to implement strategic account plans at branch level. Collaborating with Regional Sales Managers to convert branch engagement into measurable sales growth. Identifying dormant, underperforming and high-potential branches and implementing plans to improve performance. Monitoring activity, training delivery and branch development against agreed targets. Maintaining accurate CRM records and providing regular activity reports. Gathering market intelligence, competitor information and customer feedback to support commercial decision-making. What We’re Looking For We’re keen to hear from candidates who understand the trade and can confidently engage with merchant branch teams, build lasting relationships and drive commercial performance. Essential experience: Proven experience within the fenestration, double glazing, building products or builders’ merchant industry. Experience working with merchant networks, trade counters and branch teams. An understanding of branch development, customer engagement and trade marketing. Experience delivering product training, demonstrations or customer presentations. Strong relationship-building and communication skills. A proactive, self-motivated approach, with the ability to work independently. Excellent organisation, time management and planning skills. Commercial awareness and a focus on delivering measurable results. Flexibility to travel regularly to merchant branches across the UK. Knowledge of aluminium window and door systems would be an advantage. What’s on Offer? Competitive basic salary Performance-related bonus linked to branch development and engagement activity. Company car. Salary sacrifice pension scheme. 25 days’ annual l