In brief
This Brand Manager role oversees brand strategy and consistent messaging across all consumer touchpoints. The work involves delivering integrated marketing campaigns, managing the full product launch lifecycle, and mentoring a direct report to support performance and development.
Best for
Experienced brand managers from consumer, FMCG, or retail sectors
Non-negotiable
Previous experience in a consumer, FMCG, or personal care sector is essential
Worth knowing
Hybrid working pattern with three days in the office and two days at home
What you need
Required
Brand management
Clearly required in the listing
FMCG sector experience
Clearly required in the listing
Team leadership
Clearly required in the listing
Campaign management
Clearly required in the listing
Data analysis
Clearly required in the listing
Stakeholder management
Clearly required in the listing
Communication
Clearly required in the listing
Agency management
Clearly required in the listing
Preferred
Marketing degree
Clearly required in the listing
Your day-to-day
Develop brand strategies
Clearly stated in the job description.
Deliver marketing campaigns
Clearly stated in the job description.
Manage product launches
Clearly stated in the job description.
Analyse market data
Clearly stated in the job description.
Monitor campaign performance
Clearly stated in the job description.
Manage direct report
Clearly stated in the job description.
Oversee marketing budgets
Clearly stated in the job description.
Experience expected
Level
Mid-level
Based on what the listing states
Years of experience
Not stated
No clear years requirement found
Evidence from the listing
Experience level
“Manage and mentor one direct report, supporting their development and performance.”
What's on offer
Full job description (from employer)⌄
Location: Leeds (Hybrid Working - 3 days office, 2 days home) Salary: Up to £50,000 Basic + Company Benefits Our client is a fast-growing consumer brand with a strong presence across retail, e-commerce, and digital channels. Known for innovation, creativity, and customer-centric product development, they are looking to appoint an experienced Brand Manager to drive brand growth. As Brand Manager, you will take ownership of the brand strategy, ensuring consistent messaging and execution across all consumer touchpoints. Reporting into Marketing Director,, you will be responsible for delivering brand campaigns, managing product launches, and leading one direct report. This is an excellent opportunity for a commercially minded marketing professional with previous brand management experience within consumer products, beauty, FMCG, or retail sectors. Key Responsibilities: Develop and execute brand strategies to drive awareness, engagement, and revenue growth. Lead the planning and delivery of integrated marketing campaigns across digital, social, retail, and PR channels. Manage the full product launch lifecycle, from concept through to market execution. Analyse market trends, competitor activity, and consumer insights to identify growth opportunities. Work closely with sales, product development, and external agency partners. Monitor campaign performance and ROI, providing recommendations for continuous improvement. Manage and mentor one direct report, supporting their development and performance. Ensure brand consistency across all customer touchpoints. Oversee marketing budgets and campaign spend.Skills Required: Must have proven experience working in a similar Brand Manager or Product Marketing/Consumer Marketing role Previous experience working within a consumer, FMCG, or personal care sector is essential Experience managing and developing at least one direct report Strong understanding of brand strategy, campaign management, and consumer marketing Commercially aware with the ability to analyse data and translate insights into action Excellent stakeholder management and communication skills Experience managing agencies and external partners Degree-qualified in Marketing, Business, or a related discipline preferred
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Note
We generate this analysis from the job description. The listing may have changed since then, or the analysis may not be fully accurate — always check the original posting before applying.