In brief
This Senior CRO Analyst role manages conversion optimisation and experimentation programmes to drive revenue growth across UK, EU and US markets. The work involves analysing customer behaviour data, running A/B tests and partnering with product and marketing teams to implement evidence-based improvements.
Best for
Experienced CRO or digital optimisation analysts with a strong commercial focus.
Non-negotiable
5+ years' experience within CRO, experimentation or optimisation required.
Worth knowing
This is a permanent position based in West Yorkshire or Greater Manchester.
What you need
Required
A/B testing analysis
Strongly implied by the listing
Business case development
Clearly required in the listing
Commercial quantification
Clearly required in the listing
Stakeholder management
Strongly implied by the listing
Communication
Strongly implied by the listing
SQL
Clearly stated in the job description.
Google Analytics 4
Clearly stated in the job description.
FullStory
Clearly stated in the job description.
Kameleoon
Clearly stated in the job description.
Optimizely
Clearly stated in the job description.
AB Tasty
Clearly stated in the job description.
VWO
Clearly stated in the job description.
Preferred
No preferred skills or technologies were clearly stated.
Your day-to-day
Manage conversion optimisation roadmap
Clearly stated in the job description.
Analyse customer behaviour
Clearly stated in the job description.
Execute experimentation programmes
Clearly stated in the job description.
Develop commercial business cases
Clearly stated in the job description.
Collaborate with cross-functional teams
Clearly stated in the job description.
Report on commercial impact
Clearly stated in the job description.
Experience expected
Level
Senior level
Based on what the listing states
Years of experience
5+ years
of relevant experience stated for this role
Clearly stated in the listing
Evidence from the listing
Years required
“You will likely have: 5+ years' experience within CRO, experimentation or optimisation.”
Experience level
“You'll build and lead an experimentation programme, using customer behaviour data, testing methodologies and commercial analysis to influence decisions across Product, Marketing and Sales teams.”
What's on offer
Full job description (from employer)⌄
As a Senior CRO Analyst in West Yorkshire/Greater Manchester, you will use conversion rate optimisation insight to improve customer journeys for major player within the Leisure Industry across the UK, EU and US. As part of the Marketing team, you will identify opportunities, test changes and help improve customer conversation rates and sales performance. Client Details The organisation operates in the Leisure, Travel & Tourism sector in the North West (West Yorkshire and Greater Manchester) Description Reporting into the CMO and partnering with Digital Marketing Manager and Product Marketing Manager, you'll own conversion optimisation, helping identify opportunities to improve customer experience, increase conversion rates and deliver measurable revenue growth. You'll build and lead an experimentation programme, using customer behaviour data, testing methodologies and commercial analysis to influence decisions across Product, Marketing and Sales teams. Key responsibilities include: Own the conversion and optimisation roadmap Analyse customer behaviour to identify friction points throughout customer journeys Analyse A/B tests and experimentation initiatives. Use tools such as FullStory, GA4 and SQL-based data analysis to uncover actionable insights. Quantify opportunities through commercial business cases and revenue forecasting. Evaluate test results and translate findings into clear recommendations. Partner with Product, Marketing and Sales teams to deliver improvements. Build a culture of experimentation and evidence-based decision making. Measure the commercial impact of optimisation initiatives and report outcomes to senior stakeholders. Leverage AI tools and emerging technologies to improve analysis, insight generation and testing effectiveness. Profile We're looking for a proactive and commercially minded Senior CRO Analyst or Digital Optimisation Analyst who enjoys solving complex customer journey challenges and translating insight into measurable business outcomes. You will likely have: 5+ years' experience within CRO, experimentation or optimisation. Proven experience analysing A/B testing programmes. Hands-on SQL experience. Experience using web analytics and customer behaviour tools such as GA4 and FullStory. Experience with experimentation platforms such as Kameleoon, Optimizely, AB Tasty or VWO. The ability to build business cases and quantify commercial opportunity. Strong stakeholder management and communication skills. A highly autonomous approach and confidence making recommendations to senior leaders.Job Offer Permanent Senior CRO Analyst position based West Yorkshire / Greater Manchester Salary of £55,000 to £65,000, with wiggle room, for the right candidate Bonus of up to 30%. Company pension. Private healthcare and life insurance.If you're interested in this role, apply now. People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best
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Note
We generate this analysis from the job description. The listing may have changed since then, or the analysis may not be fully accurate — always check the original posting before applying.