In brief
This B2B Marketing Manager role involves taking full ownership of marketing strategy and execution for a global coaching software platform. The work focuses on driving lead generation through paid social and email campaigns while shaping brand messaging across international markets.
Best for
Experienced marketers who have previously led marketing functions as a sole contributor or small team lead.
Non-negotiable
Right to work in the UK required.
Worth knowing
Remote-first role with a requirement to attend the Reading office a couple of days per month.
What you need
Required
B2B Marketing
3+ years
Campaign Management
Strongly implied by the listing
Marketing Strategy
Strongly implied by the listing
Lead Generation
Strongly implied by the listing
Data Analysis
Strongly implied by the listing
Stakeholder Management
Strongly implied by the listing
HubSpot
Clearly stated in the job description.
LinkedIn
Clearly stated in the job description.
Preferred
International Marketing
Strongly implied by the listing
L&D Market Knowledge
Strongly implied by the listing
Artificial Intelligence
Clearly stated in the job description.
Your day-to-day
Manage marketing plans and goals
Clearly stated in the job description.
Execute paid and email campaigns
Clearly stated in the job description.
Generate qualified sales leads
Clearly stated in the job description.
Shape brand and content messaging
Clearly stated in the job description.
Utilise automation and AI tools
Clearly stated in the job description.
Experience expected
Level
Mid-level
Based on what the listing states
Years of experience
3+ years
of relevant experience stated for this role
Clearly stated in the listing
Evidence from the listing
Years required
“…ation tools to test more, move faster and keep quality high What we're looking for Ideally 3+ years in B2B marketing, ideally SaaS, with a track record of running campaigns end to end You've owned mar…”
Experience level
“…S, with a track record of running campaigns end to end You've owned marketing yourself, as the first or only marketer or the lead on a small team Hands-on with paid social and HubSpot (or similar), an…”
What's on offer
Full job description (from employer)⌄
B2B Marketing Manager | SaaS Remote-first (Reading office a couple of days a month) | Permanent We're hiring on behalf of a growing SaaS platform for coaching businesses, with customers in more than 30 countries and most of its revenue from outside the UK. The founder has run marketing until now. This is their first dedicated marketing hire, and you'll take it over completely. The founder sets the company's direction. You turn it into a marketing plan and run it: the quarterly goals, the campaigns, the budget and the results, working directly with the founder and a small commercial team. What you'll do Own the marketing plan and quarterly goals, and report on what they deliver Run paid social (LinkedIn first) and email campaigns in HubSpot, including nurture sequences and deliverability Build a steady flow of qualified leads and well-targeted contact lists for the sales team Shape the brand and message across markets: content, customer stories, webinars and partnerships Use AI and automation tools to test more, move faster and keep quality high What we're looking for Ideally 3+ years in B2B marketing, ideally SaaS, with a track record of running campaigns end to end You've owned marketing yourself, as the first or only marketer or the lead on a small team Hands-on with paid social and HubSpot (or similar), and you know your numbers: cost per lead, conversion, pipeline Confident working directly with a founder and turning direction into a plan A bonus if you've marketed to HR, L&D, coaching or training buyers, or across international markets Right to work in the UK (we can't offer sponsorship) If you want to own a company's marketing outright and see exactly what it delivers, we'd like to hear from you
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Note
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