In brief
This permanent business development role focuses on establishing the first dedicated sales function for a growing coaching software company. The work involves researching prospects, running discovery calls and managing opportunities through to close while collaborating closely with the founder and product teams.
Best for
Sales professionals experienced in B2B SaaS and comfortable engaging with senior decision-makers.
Non-negotiable
Right to work in the UK is required.
Worth knowing
The role is remote-first but requires attendance at the Reading office a couple of days per month.
What you need
Required
B2B sales
2+ years
Prospecting
Clearly required in the listing
Closing deals
Clearly required in the listing
Communication
Strongly implied by the listing
Relationship building
Strongly implied by the listing
HubSpot
Clearly stated in the job description.
Preferred
SaaS sales
Strongly implied by the listing
HR tech sales
Strongly implied by the listing
L&D sales
Strongly implied by the listing
Your day-to-day
Research and initiate outreach
Clearly stated in the job description.
Qualify and run discovery
Clearly stated in the job description.
Manage sales opportunities
Clearly stated in the job description.
Maintain CRM data
Clearly stated in the job description.
Utilise prospecting tools
Clearly stated in the job description.
Experience expected
Level
Mid-level
Based on what the listing states
Years of experience
2+ years
of relevant experience stated for this role
Clearly stated in the listing
Evidence from the listing
Years required
“What you'll do Research coaching businesses and open conversations by email, LinkedIn and phone Qualify inbound interest and run discovery calls with founders Take qualified opportunities through to…”
Experience level
“…tools to build better lists and sharper outreach What we're looking for Ideally 2+ years in B2B sales or business development, ideally in SaaS Experience prospecting and closing, ideally deals of £15…”
What's on offer
Full job description (from employer)⌄
Business Development Executive | B2B SaaS Remote-first (Reading office a couple of days a month) | Permanent | Base + commission We're hiring on behalf of a growing SaaS platform for coaching businesses, with customers in more than 30 countries. Growth so far has come from the founder, referrals and word of mouth. This is one of their first dedicated sales hires. This isn't a high-volume dialling role. Their customers are founders of coaching businesses who buy from people they trust, so you'll build relationships, understand how each business runs, and guide them to a decision. What you'll do Research coaching businesses and open conversations by email, LinkedIn and phone Qualify inbound interest and run discovery calls with founders Take qualified opportunities through to close, alongside a demo specialist and the founder Keep HubSpot accurate and feed what customers say back into product and marketing Use AI and prospecting tools to build better lists and sharper outreach What we're looking for Ideally 2+ years in B2B sales or business development, ideally in SaaS Experience prospecting and closing, ideally deals of £15k or more Comfortable talking to founders and senior decision-makers Curious and coachable: you'd rather understand a business than push a pitch A bonus if you've sold into HR tech, L&D, coaching, training or professional services Right to work in the UK (we can't offer sponsorship) If you want to be one of the first commercial hires at a growing software company, with real influence on how it sells, we'd like to hear from you
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Note
We generate this analysis from the job description. The listing may have changed since then, or the analysis may not be fully accurate — always check the original posting before applying.