Social Media Marketing and Online Engagement
Utilize social media platforms and marketing strategies to build brand awareness and drive audience engagement.
Skill demand · ONS UK online job adverts
How common is digital marketing?
This requirement appears in 7.1% of UK new online job adverts in 2025. Its share rose by 0.6 percentage points compared with 2024.
The latest year is partial. Comparisons with full years need care. 2026 figures have not been published yet.Share of new adverts7.1%UK · 2025
Change in share+0.6 pp2024 to 2025
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What this skill category covers
Official detailed requirements in this ONS group
Customer Communication Management Skills
Ability to manage customer communications across multiple channels.
Digital Advertising and Performance Marketing
Plan and execute digital advertising campaigns, optimize conversion funnels, and manage performance marketing strategies across multiple channels.
Content Management and Community Engagement
Manage content creation and community engagement processes to enhance brand presence and user interaction.
Audience Management Skills
Ability to manage audience engagement and participation in events or media.
Search Engine Optimization and Link Building
Apply SEO techniques and manage link-building strategies to improve website visibility and search performance.
SEM and Paid Search Skills
Ability to manage search engine marketing and paid search campaigns.
Digital Asset Management Skills
Ability to organize and manage digital assets using specialized platforms.
Digital Strategy Skills
Ability to develop and implement digital strategies for business growth.
Email Marketing Platform Skills
Ability to use platforms for creating and managing email marketing campaigns.
Audience Analytics and Segmentation
Perform audience analysis and segmentation to optimize marketing strategies.
Marketing Automation Skills
Ability to use tools and techniques for automating marketing processes.
ONS Table 1 detailed requirements · SCO25.03. Shares can overlap because an advert may mention several requirements.
Roles that often need this skill category
Occupations where digital marketing appears most often in UK new adverts
| # | Occupation | Share of occupation adverts | View |
|---|---|---|---|
| 1 | Merchandisers Example titles: Merchandiser · Team leader · Demand planner · Sales forecaster | 73.4% | |
| 2 | Visual merchandisers and related occupations Example titles: Visual merchandiser · Display hand · Film stylist · Display artist | 68.2% | |
| 3 | Public relations professionals Example titles: Public relations adviser · Pr adviser · PR manager · PR officer | 65.3% | |
| 4 | Advertising and marketing associate professionals Example titles: Marketing associate · Fund raiser · Club promoter · Growth hacker | 56.4% | |
| 5 | Marketing and commercial managers Example titles: Marketing manager · Ppc manager · SEO manager · Client manager | 50.0% | |
| 6 | Newspaper and periodical broadcast journalists and reporters Example titles: Broadcast journalist · News writer · Staff writer · Court reporter | 49.3% | |
| 7 | Public relations and communications directors Example titles: Public relations director · Communications director · Head of PR · Head of communications | 49.2% | |
| 8 | Communication operators Example titles: Operator · Call handler · Call assessor · Radio officer | 49.2% | |
| 9 | Newspaper, periodical and broadcast editors Example titles: Newspaper editor · Art editor · Editorial manager · Editorial director | 48.4% | |
| 10 | Graphic and multimedia designers Example titles: Graphic designer · 3d artist · Mac artist · 2d animator | 45.4% |
How related skills compare
Skills within Sales and Customer Relationship Management
| # | Skill | Share of adverts | Change (pp) | View |
|---|---|---|---|---|
| 1 | Marketing and Sales Marketing and Sales Strategy · Retail and Sales Operations · Marketing Foundations | 28.7% | +1.2 pp | |
| 2 | Digital Marketing Selected skill · Social Media Marketing and Online Engagement · Customer Communication Management Skills · Digital Advertising and Performance Marketing | 7.1% | +0.6 pp | |
| 3 | Enterprise Resource Planning Software and Related Skills SAP Core and Cloud Platforms · Issue and Bug Tracking Systems · Enterprise Software and Business Applications | 2.7% | +0.7 pp | |
| 4 | Retail and Consumer Services Retail and Warehouse Operations · Floor Management Skills · Home Installation Skills | 0.6% | +0.1 pp | |
| 5 | Marketing and Research Focus Group Facilitation Skills · Concept Testing Techniques · Online Survey Conducting Techniques | 0.2% | 0.0 pp | |
| 6 | Client Onboarding Process Skills Client Onboarding Process Skills | 0.1% | 0.0 pp | |
| 7 | Customer Service Customer Support Platform Skills · Contact Centre Platform Utilization | 0.0% | 0.0 pp | |
| 8 | Retail Technology Kiosk System Software | 0.0% | 0.0 pp |
About these figures
How to interpret skill demand
Source: Office for National Statistics, UK online job adverts. Shares describe new adverts reporting the requirement. An advert may mention several skills, so their shares do not add up to 100%. A rise from 10% to 12% is an increase of 2 percentage points.
These figures do not establish a salary premium, proficiency level, or which skills are requested together. This page has no published skill-specific salary or location breakdown.
ONS · 2025 · partial year · 2026 figures have not been published yet. · Open Government Licence v3.0. ONS does not endorse Jobmundo.