Advertising and Content Management
Plan advertising media campaigns and manage content marketing strategies.
Skill demand · ONS UK online job adverts
How common is digital media production?
This requirement appears in 1.6% of UK new online job adverts in 2025. Its share rose by 0.2 percentage points compared with 2024.
The latest year is partial. Comparisons with full years need care. 2026 figures have not been published yet.Share of new adverts1.6%UK · 2025
Change in share+0.2 pp2024 to 2025
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What this skill category covers
Official detailed requirements in this ONS group
Streaming Technologies and Video Protocols
Implement streaming technologies and video protocols to deliver real-time media content efficiently.
Broadcast Media Production and Engineering
Manage broadcast media production and engineering processes to deliver high-quality television and radio content.
Media Production and Post-Processing Techniques
Manage media production and apply post-processing techniques to create professional video content.
Media Technologies
Configure media servers and manage multimedia systems for content delivery.
Camera and Virtual Systems
Set up and operate camera hardware and virtual camera systems for media production.
Audio Production and Sound Engineering
Record, edit, and produce audio content using digital technologies and sound engineering techniques for various media formats.
Podcast Production Skills
Ability to produce podcasts including recording, editing, and publishing.
Video Editing and Non-Linear Editing Systems
Utilize video editing tools and non-linear systems to produce polished and engaging visual media.
Extended Reality Technologies
Implement AR, VR, and MR technologies using platforms like Oculus for immersive experiences.
Media Playback and Digital Entertainment Systems
Operate media playback systems and manage digital entertainment platforms to deliver audio-visual content.
Video Encoding and Media Processing
Apply video encoding and media processing techniques to optimize content for various platforms and formats.
ONS Table 1 detailed requirements · SCO02.09. Shares can overlap because an advert may mention several requirements.
Roles that often need this skill category
Occupations where digital media production appears most often in UK new adverts
| # | Occupation | Share of occupation adverts | View |
|---|---|---|---|
| 1 | Newspaper, periodical and broadcast editors Example titles: Newspaper editor · Art editor · Editorial manager · Editorial director | 35.4% | |
| 2 | TV, video and audio servicers and repairers Example titles: Repairer · AV engineer · Service man · TV engineer | 33.1% | |
| 3 | Newspaper and periodical broadcast journalists and reporters Example titles: Broadcast journalist · News writer · Staff writer · Court reporter | 31.9% | |
| 4 | Database administrators and web content technicians Example titles: Database administrator · Web editor · Data manager · Web moderator | 28.8% | |
| 5 | Graphic and multimedia designers Example titles: Graphic designer · 3d artist · Mac artist · 2d animator | 26.0% | |
| 6 | Public relations professionals Example titles: Public relations adviser · Pr adviser · PR manager · PR officer | 22.3% | |
| 7 | Photographers, audio-visual and broadcasting equipment operators Example titles: Video equipment operator · Sound mixer · Vt operator · Focus puller | 17.7% | |
| 8 | Communication operators Example titles: Operator · Call handler · Call assessor · Radio officer | 17.3% | |
| 9 | Advertising and marketing associate professionals Example titles: Marketing associate · Fund raiser · Club promoter · Growth hacker | 17.1% | |
| 10 | Marketing and commercial managers Example titles: Marketing manager · Ppc manager · SEO manager · Client manager | 15.9% |
How related skills compare
Skills within Advertising, Media and Digital Content
| # | Skill | Share of adverts | Change (pp) | View |
|---|---|---|---|---|
| 1 | Arts, Media and Creative Design Graphic Design and Digital Imaging Tools · Painting and Artistic Techniques · Publishing Technologies | 4.5% | +0.2 pp | |
| 2 | Entertainment Media Film and Media Production · Digital Storytelling Skills · Video Editing Software | 1.6% | +0.2 pp | |
| 3 | Digital Media Production Selected skill · Advertising and Content Management · Streaming Technologies and Video Protocols · Broadcast Media Production and Engineering | 1.6% | +0.2 pp | |
| 4 | Media and Digital Platforms Digital Content Creation · Content Curation Technique Skills | 0.9% | +0.5 pp | |
| 5 | Printing and Publishing Plastic Manufacturing and Printing Techniques | 0.2% | 0.0 pp | |
| 6 | Media and Communication Bulletin Publishing and Communication | 0.0% | 0.0 pp | |
| 7 | Media and Imaging Technology Digital Imaging Technique Skills · Image Quality and Resolution Knowledge · Video Capture and Recording System Skills | 0.0% | 0.0 pp | |
| 8 | Media and Content Management Caption Creation Techniques | 0.0% | 0.0 pp | |
| 9 | Collaboration and Media Technology Media Delivery and Videoconferencing Tool Usage | 0.0% | 0.0 pp | |
| 10 | Media and Publishing Systems Editorial and Subscription Management Skills · Editorial Layout Design Skills | 0.0% | 0.0 pp | |
| 11 | Consumer Electronics and Digital Publishing Amazon Kindle Platform Skills | 0.0% | 0.0 pp | |
| 12 | Content/Document Management Document Capture and Imaging Techniques | 0.0% | 0.0 pp | |
| 13 | Content Creation Screen Capture and Video Tools | 0.0% | 0.0 pp | |
| 14 | Content Management and Publishing Glossary Development Techniques · XML Documentation Framework Skills · Editorial Style Guideline Knowledge | 0.0% | 0.0 pp | |
| 15 | Localization Translation Management Software Expertise | 0.0% | 0.0 pp | |
| 16 | Media and Web Technologies Image Search and File Format Standards · HTTP Live Streaming Protocol Skills | 0.0% | 0.0 pp | |
| 17 | Media and Audio Technology Digital Audio Production and DJ Software Tools · Audio Recording Device Skills | 0.0% | 0.0 pp | |
| 18 | Content Management and Digital Experience CMS and Portal Skills (Helios) · Headless CMS Platform Skills · Adobe Experience Manager Skills | 0.0% | 0.0 pp | |
| 19 | Digital Platforms Search Engines · Content Aggregation App Skills · Virtual Assistant Platforms | 0.0% | 0.0 pp | |
| 20 | Media Production and Streaming Live Streaming and Recording Skills · Brightcove Video Platform Expertise | 0.0% | 0.0 pp | |
| 21 | Knowledge Management and Digital Content Collaborative Knowledge Platform Skills | 0.0% | 0.0 pp | |
| 22 | Paranormal Studies and Audio Technology Employee Value Proposition Concepts | 0.0% | 0.0 pp | |
| 23 | Electronics and Media Technology HDMI Standard Implementation | 0.0% | 0.0 pp | |
| 24 | Content Management and Localization Computer-Assisted Translation Tool Expertise | 0.0% | 0.0 pp |
About these figures
How to interpret skill demand
Source: Office for National Statistics, UK online job adverts. Shares describe new adverts reporting the requirement. An advert may mention several skills, so their shares do not add up to 100%. A rise from 10% to 12% is an increase of 2 percentage points.
These figures do not establish a salary premium, proficiency level, or which skills are requested together. This page has no published skill-specific salary or location breakdown.
ONS · 2025 · partial year · 2026 figures have not been published yet. · Open Government Licence v3.0. ONS does not endorse Jobmundo.