Focus Group Facilitation Skills
Ability to facilitate focus groups for research or decision-making purposes.
Skill demand · ONS UK online job adverts
How common is marketing and research?
This requirement appears in 0.2% of UK new online job adverts in 2025. Its share was broadly unchanged compared with 2024.
The latest year is partial. Comparisons with full years need care. 2026 figures have not been published yet.Share of new adverts0.2%UK · 2025
Change in share0.0 pp2024 to 2025
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What this skill category covers
Official detailed requirements in this ONS group
Concept Testing Techniques
Evaluating product or service ideas through structured testing.
Online Survey Conducting Techniques
Designing and administering surveys through digital platforms.
Business Information Platform Skills
Ability to use platforms for managing business information and analytics.
ONS Table 1 detailed requirements · SCO25.05. Shares can overlap because an advert may mention several requirements.
Roles that often need this skill category
Occupations where marketing and research appears most often in UK new adverts
| # | Occupation | Share of occupation adverts | View |
|---|---|---|---|
| 1 | Business and related research professionals Example titles: Research worker · Crime analyst · Media analyst · UX researcher | 15.6% | |
| 2 | Other researchers, unspecified discipline Example titles: Researcher · Research fellow · Research officer · Research assistant | 9.0% | |
| 3 | Natural and social science professionals n.e.c. Example titles: Sports scientist · Technical officer · Consumer scientist · Research assistant | 5.5% | |
| 4 | Data entry administrators Example titles: Data entry administrator · Vdu clerk · Input clerk · Ibm operator | 3.6% | |
| 5 | Customer service occupations n.e.c. Example titles: Customer service agent · Store guide · Consumer clerk · Course adviser | 2.9% | |
| 6 | Inspectors of standards and regulations Example titles: Nuclear standards inspector · Chief officer · Field officer · Gas inspector | 1.6% | |
| 7 | Research and development (R&D) managers Example titles: Research and development manager · NPD manager · Head of design · Head of research | 1.5% | |
| 8 | Call and contact centre occupations Example titles: Call centre agent · Call handler · Enquiry agent · Fraud adviser | 0.9% | |
| 9 | Directors in consultancy services Example titles: Director · Company director · Owner · Manager | 0.9% | |
| 10 | Social and humanities scientists Example titles: Social scientist · Gis manager · Gis officer · Gis consultant | 0.7% |
How related skills compare
Skills within Sales and Customer Relationship Management
| # | Skill | Share of adverts | Change (pp) | View |
|---|---|---|---|---|
| 1 | Marketing and Sales Marketing and Sales Strategy · Retail and Sales Operations · Marketing Foundations | 28.7% | +1.2 pp | |
| 2 | Digital Marketing Social Media Marketing and Online Engagement · Customer Communication Management Skills · Digital Advertising and Performance Marketing | 7.1% | +0.6 pp | |
| 3 | Enterprise Resource Planning Software and Related Skills SAP Core and Cloud Platforms · Issue and Bug Tracking Systems · Enterprise Software and Business Applications | 2.7% | +0.7 pp | |
| 4 | Retail and Consumer Services Retail and Warehouse Operations · Floor Management Skills · Home Installation Skills | 0.6% | +0.1 pp | |
| 5 | Marketing and Research Selected skill · Focus Group Facilitation Skills · Concept Testing Techniques · Online Survey Conducting Techniques | 0.2% | 0.0 pp | |
| 6 | Client Onboarding Process Skills Client Onboarding Process Skills | 0.1% | 0.0 pp | |
| 7 | Customer Service Customer Support Platform Skills · Contact Centre Platform Utilization | 0.0% | 0.0 pp | |
| 8 | Retail Technology Kiosk System Software | 0.0% | 0.0 pp |
About these figures
How to interpret skill demand
Source: Office for National Statistics, UK online job adverts. Shares describe new adverts reporting the requirement. An advert may mention several skills, so their shares do not add up to 100%. A rise from 10% to 12% is an increase of 2 percentage points.
These figures do not establish a salary premium, proficiency level, or which skills are requested together. This page has no published skill-specific salary or location breakdown.
ONS · 2025 · partial year · 2026 figures have not been published yet. · Open Government Licence v3.0. ONS does not endorse Jobmundo.