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Skill demand · ONS UK online job adverts
How common is digital platforms?
This requirement appears in 0.0% of UK new online job adverts in 2025. Its share was broadly unchanged compared with 2024.
The latest year is partial. Comparisons with full years need care. 2026 figures have not been published yet.Share of new adverts0.0%UK · 2025
Change in share0.0 pp2024 to 2025
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What this skill category covers
Official detailed requirements in this ONS group
Content Aggregation App Skills
Ability to use or develop apps for aggregating content from multiple sources.
Virtual Assistant Platforms
Tools for building and deploying AI-powered virtual assistants.
ONS Table 1 detailed requirements · SCO02.10. Shares can overlap because an advert may mention several requirements.
Roles that often need this skill category
Occupations where digital platforms appears most often in UK new adverts
| # | Occupation | Share of occupation adverts | View |
|---|---|---|---|
| 1 | Newspaper, periodical and broadcast editors Example titles: Newspaper editor · Art editor · Editorial manager · Editorial director | 0.1% | |
| 2 | Marketing, sales and advertising directors Example titles: Sales and marketing director · Brand director · Head of brand · Head of media | 0.0% | |
| 3 | Marketing and commercial managers Example titles: Marketing manager · Ppc manager · SEO manager · Client manager | 0.0% | |
| 4 | Advertising and marketing associate professionals Example titles: Marketing associate · Fund raiser · Club promoter · Growth hacker | 0.0% | |
| 5 | Public relations professionals Example titles: Public relations adviser · Pr adviser · PR manager · PR officer | 0.0% | |
| 6 | Database administrators and web content technicians Example titles: Database administrator · Web editor · Data manager · Web moderator | 0.0% | |
| 7 | Sales accounts and business development managers Example titles: Sales account manager · Bid manager · National account controller · BDM | 0.0% | |
| 8 | Actuaries, economists and statisticians Example titles: Economist · Web analyst · Data scientist · Digital analyst | 0.0% | |
| 9 | Managers in transport and distribution Example titles: Transport manager · Ship owner · Dock master · Pier master | 0.0% | |
| 10 | Production managers and directors in manufacturing Example titles: Production manager · Mill manager · Foundry owner · Sawmill owner | 0.0% |
How related skills compare
Skills within Advertising, Media and Digital Content
| # | Skill | Share of adverts | Change (pp) | View |
|---|---|---|---|---|
| 1 | Arts, Media and Creative Design Graphic Design and Digital Imaging Tools · Painting and Artistic Techniques · Publishing Technologies | 4.5% | +0.2 pp | |
| 2 | Entertainment Media Film and Media Production · Digital Storytelling Skills · Video Editing Software | 1.6% | +0.2 pp | |
| 3 | Digital Media Production Advertising and Content Management · Streaming Technologies and Video Protocols · Broadcast Media Production and Engineering | 1.6% | +0.2 pp | |
| 4 | Media and Digital Platforms Digital Content Creation · Content Curation Technique Skills | 0.9% | +0.5 pp | |
| 5 | Printing and Publishing Plastic Manufacturing and Printing Techniques | 0.2% | 0.0 pp | |
| 6 | Media and Communication Bulletin Publishing and Communication | 0.0% | 0.0 pp | |
| 7 | Media and Imaging Technology Digital Imaging Technique Skills · Image Quality and Resolution Knowledge · Video Capture and Recording System Skills | 0.0% | 0.0 pp | |
| 8 | Media and Content Management Caption Creation Techniques | 0.0% | 0.0 pp | |
| 9 | Collaboration and Media Technology Media Delivery and Videoconferencing Tool Usage | 0.0% | 0.0 pp | |
| 10 | Media and Publishing Systems Editorial and Subscription Management Skills · Editorial Layout Design Skills | 0.0% | 0.0 pp | |
| 11 | Consumer Electronics and Digital Publishing Amazon Kindle Platform Skills | 0.0% | 0.0 pp | |
| 12 | Content/Document Management Document Capture and Imaging Techniques | 0.0% | 0.0 pp | |
| 13 | Content Creation Screen Capture and Video Tools | 0.0% | 0.0 pp | |
| 14 | Content Management and Publishing Glossary Development Techniques · XML Documentation Framework Skills · Editorial Style Guideline Knowledge | 0.0% | 0.0 pp | |
| 15 | Localization Translation Management Software Expertise | 0.0% | 0.0 pp | |
| 16 | Media and Web Technologies Image Search and File Format Standards · HTTP Live Streaming Protocol Skills | 0.0% | 0.0 pp | |
| 17 | Media and Audio Technology Digital Audio Production and DJ Software Tools · Audio Recording Device Skills | 0.0% | 0.0 pp | |
| 18 | Content Management and Digital Experience CMS and Portal Skills (Helios) · Headless CMS Platform Skills · Adobe Experience Manager Skills | 0.0% | 0.0 pp | |
| 19 | Digital Platforms Selected skill · Search Engines · Content Aggregation App Skills · Virtual Assistant Platforms | 0.0% | 0.0 pp | |
| 20 | Media Production and Streaming Live Streaming and Recording Skills · Brightcove Video Platform Expertise | 0.0% | 0.0 pp | |
| 21 | Knowledge Management and Digital Content Collaborative Knowledge Platform Skills | 0.0% | 0.0 pp | |
| 22 | Paranormal Studies and Audio Technology Employee Value Proposition Concepts | 0.0% | 0.0 pp | |
| 23 | Electronics and Media Technology HDMI Standard Implementation | 0.0% | 0.0 pp | |
| 24 | Content Management and Localization Computer-Assisted Translation Tool Expertise | 0.0% | 0.0 pp |
About these figures
How to interpret skill demand
Source: Office for National Statistics, UK online job adverts. Shares describe new adverts reporting the requirement. An advert may mention several skills, so their shares do not add up to 100%. A rise from 10% to 12% is an increase of 2 percentage points.
These figures do not establish a salary premium, proficiency level, or which skills are requested together. This page has no published skill-specific salary or location breakdown.
ONS · 2025 · partial year · 2026 figures have not been published yet. · Open Government Licence v3.0. ONS does not endorse Jobmundo.