Film and Media Production
Produce films and manage digital and print media for entertainment and communication.
Skill demand · ONS UK online job adverts
How common is entertainment media?
This requirement appears in 1.6% of UK new online job adverts in 2025. Its share rose by 0.2 percentage points compared with 2024.
The latest year is partial. Comparisons with full years need care. 2026 figures have not been published yet.Share of new adverts1.6%UK · 2025
Change in share+0.2 pp2024 to 2025
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What this skill category covers
Official detailed requirements in this ONS group
Digital Storytelling Skills
Ability to create engaging narratives using digital media tools and techniques.
Video Editing Software
Operate Avid Media Composer and Adobe Premiere Pro for professional video editing.
Animation Technique and Tool Skills
Ability to create animations using various techniques and tools.
Audio Equipment and Sound System Skills
Ability to configure and operate audio equipment and sound systems.
Film Industry and Cinematography Knowledge
Understanding of film industry practices and cinematography principles.
Entertainment and Gaming Industry Knowledge
Understanding of concepts related to entertainment and gaming industries.
Visual Effects Creation Skills
Ability to create visual effects for media or entertainment using specialized tools.
Gaming Machine Technology Skills
Ability to operate and maintain gaming machines for entertainment or gambling.
Video Hosting Platforms
Manage video hosting and web presentation using platforms like Vimeo.
3D Animation Software Skills
Ability to create animations using 3D animation software tools.
Stop-Motion Animation Technique Skills
Ability to produce animations using stop-motion techniques.
ONS Table 1 detailed requirements · SCO02.12. Shares can overlap because an advert may mention several requirements.
Roles that often need this skill category
Occupations where entertainment media appears most often in UK new adverts
| # | Occupation | Share of occupation adverts | View |
|---|---|---|---|
| 1 | Graphic and multimedia designers Example titles: Graphic designer · 3d artist · Mac artist · 2d animator | 48.7% | |
| 2 | Printers Example titles: Printer · Mark maker · Hat printer · Stamp maker | 34.6% | |
| 3 | Newspaper, periodical and broadcast editors Example titles: Newspaper editor · Art editor · Editorial manager · Editorial director | 26.9% | |
| 4 | Public relations professionals Example titles: Public relations adviser · Pr adviser · PR manager · PR officer | 24.3% | |
| 5 | Newspaper and periodical broadcast journalists and reporters Example titles: Broadcast journalist · News writer · Staff writer · Court reporter | 24.3% | |
| 6 | Web design professionals Example titles: Web design assistant · UX analyst · Ui designer · UX designer | 23.6% | |
| 7 | Photographers, audio-visual and broadcasting equipment operators Example titles: Video equipment operator · Sound mixer · Vt operator · Focus puller | 20.0% | |
| 8 | Design occupations n.e.c. Example titles: Design assistant · Set dresser · Set designer · Toy designer | 19.8% | |
| 9 | Database administrators and web content technicians Example titles: Database administrator · Web editor · Data manager · Web moderator | 18.9% | |
| 10 | Pre-press technicians Example titles: Pre-press technician · Box hand · Plate hand · Block maker | 17.5% |
How related skills compare
Skills within Advertising, Media and Digital Content
| # | Skill | Share of adverts | Change (pp) | View |
|---|---|---|---|---|
| 1 | Arts, Media and Creative Design Graphic Design and Digital Imaging Tools · Painting and Artistic Techniques · Publishing Technologies | 4.5% | +0.2 pp | |
| 2 | Entertainment Media Selected skill · Film and Media Production · Digital Storytelling Skills · Video Editing Software | 1.6% | +0.2 pp | |
| 3 | Digital Media Production Advertising and Content Management · Streaming Technologies and Video Protocols · Broadcast Media Production and Engineering | 1.6% | +0.2 pp | |
| 4 | Media and Digital Platforms Digital Content Creation · Content Curation Technique Skills | 0.9% | +0.5 pp | |
| 5 | Printing and Publishing Plastic Manufacturing and Printing Techniques | 0.2% | 0.0 pp | |
| 6 | Media and Communication Bulletin Publishing and Communication | 0.0% | 0.0 pp | |
| 7 | Media and Imaging Technology Digital Imaging Technique Skills · Image Quality and Resolution Knowledge · Video Capture and Recording System Skills | 0.0% | 0.0 pp | |
| 8 | Media and Content Management Caption Creation Techniques | 0.0% | 0.0 pp | |
| 9 | Collaboration and Media Technology Media Delivery and Videoconferencing Tool Usage | 0.0% | 0.0 pp | |
| 10 | Media and Publishing Systems Editorial and Subscription Management Skills · Editorial Layout Design Skills | 0.0% | 0.0 pp | |
| 11 | Consumer Electronics and Digital Publishing Amazon Kindle Platform Skills | 0.0% | 0.0 pp | |
| 12 | Content/Document Management Document Capture and Imaging Techniques | 0.0% | 0.0 pp | |
| 13 | Content Creation Screen Capture and Video Tools | 0.0% | 0.0 pp | |
| 14 | Content Management and Publishing Glossary Development Techniques · XML Documentation Framework Skills · Editorial Style Guideline Knowledge | 0.0% | 0.0 pp | |
| 15 | Localization Translation Management Software Expertise | 0.0% | 0.0 pp | |
| 16 | Media and Web Technologies Image Search and File Format Standards · HTTP Live Streaming Protocol Skills | 0.0% | 0.0 pp | |
| 17 | Media and Audio Technology Digital Audio Production and DJ Software Tools · Audio Recording Device Skills | 0.0% | 0.0 pp | |
| 18 | Content Management and Digital Experience CMS and Portal Skills (Helios) · Headless CMS Platform Skills · Adobe Experience Manager Skills | 0.0% | 0.0 pp | |
| 19 | Digital Platforms Search Engines · Content Aggregation App Skills · Virtual Assistant Platforms | 0.0% | 0.0 pp | |
| 20 | Media Production and Streaming Live Streaming and Recording Skills · Brightcove Video Platform Expertise | 0.0% | 0.0 pp | |
| 21 | Knowledge Management and Digital Content Collaborative Knowledge Platform Skills | 0.0% | 0.0 pp | |
| 22 | Paranormal Studies and Audio Technology Employee Value Proposition Concepts | 0.0% | 0.0 pp | |
| 23 | Electronics and Media Technology HDMI Standard Implementation | 0.0% | 0.0 pp | |
| 24 | Content Management and Localization Computer-Assisted Translation Tool Expertise | 0.0% | 0.0 pp |
About these figures
How to interpret skill demand
Source: Office for National Statistics, UK online job adverts. Shares describe new adverts reporting the requirement. An advert may mention several skills, so their shares do not add up to 100%. A rise from 10% to 12% is an increase of 2 percentage points.
These figures do not establish a salary premium, proficiency level, or which skills are requested together. This page has no published skill-specific salary or location breakdown.
ONS · 2025 · partial year · 2026 figures have not been published yet. · Open Government Licence v3.0. ONS does not endorse Jobmundo.